Domain extensions
Find the right domain extension for your brand.
Not all domain extensions are equal. Some signal authority. Some signal industry. Some are geographic. Some are just available. Here's everything you need to know to choose the right one.
How to Choose a TLD (Top-Level Domain)
Start with these questions before you register anything:
- Who is your audience? (Global / Regional / Technical / Consumer)
- What does your brand signal? (Innovation / Trust / Locality / Industry)
- What are your competitors using?
- Do you need to own multiple extensions defensively?
TLD Categories by Use Case
Browse domain extensions by the signal your brand needs to send. Check availability for any of them with Bulk Domain Search, look up an owner with the WHOIS lookup, or read the domain buying guide. For a single extension in depth — what it signals, who it suits and the registration rules the registry actually enforces — see the extension guides.
AI & Innovation
The fastest-growing category. .ai commands premium pricing and strong buyer demand.
Universal Trust
The most recognised extensions globally. .com remains the default for credibility.
Business & Finance
Strong signals for corporate and investment-oriented brands.
Health & Wellness
Some (.pharmacy, .med) require verification. Check eligibility before registering.
Consumer & Lifestyle
Popular with D2C brands, creators, and community-driven businesses.
Geographic
Country-code TLDs carry a geographic signal. Useful for localisation and regional trust.
Developer & Infrastructure
Strong fit for developer tools, SaaS products, and technical audiences.
The most important TLD decision: .ai vs .com
Two extensions. Fundamentally different signals. Here's how to choose.
- Strongest category signal in the AI and deep-tech space
- Premium market — drives serious buyer intent and higher valuations
- Category-defining authority before a visitor even clicks
- Fast-growing ecosystem — strong names still available
Choose .ai if
You're building in AI, ML, robotics, or any deep-tech category and want the domain to do strategic work for you.
- Recognised by every audience, everywhere in the world
- Neutral — works across every category without explanation
- Default expectation for consumer and enterprise brands alike
- Maximum availability at accessible price points
Choose .com if
You need instant global credibility and your audience spans multiple industries or geographies.